Podcasts have their fans and detractors, but, overall, can be very helpful to organisations in the not-for-profit sector. A growing number of experts, for example, from grant writers and consultants to NFP directors and fundraisers, are using podcasts to share their knowledge and skill in nonprofit development.

Podcasts aren’t just excellent tools to learn more about how to advance your mission. They are a unique way to stir up excitement and interest in your nonprofit and increase your support!

The following is a list of tips on how to use podcasts to raise awareness about your nonprofit’s mission.

Share Your Stories

Seeing and hearing a story can stir the emotions and enable you to connect with your supporters, but, there is nothing like hearing someone’s voice to make a personal connection with others. Podcasts allow you to tell your nonprofit’s story, with the actual voice of your nonprofit’s staff, volunteers, and service recipients.

Interview those who are directly connected with your organisation, and allow them to tell their stories, in their own words and increase the connection that others feel to your mission. This form of storytelling benefits your nonprofit by increasing the amount of loyalty felt by your supporters. It is also an efficient way to call your listeners to join in your efforts to advance your mission by taking a direct action, such as volunteering, donating or advocating on your organisation’s behalf.

You Need to Follow Your Target Audience to Reach Them

Everyone has their own tastes and preferences. Some people like to follow blogs, and others prefer texting and tweeting. Others prefer listening to content, and podcasts are a great way to reach audiophiles and auditory processors.

Podcasts allow you to reach new audiences. It’s also a cost-effective way to repurpose your existing content, and bypass traditional media outlets to get the word out about your nonprofit and its activities.

Build Your Reputation and Increase Opportunities

Learning is a two-way street. Just as you can listen to podcasts to learn helpful hints and tips to develop your nonprofit, others can benefit from your specialised knowledge and skillset. Share what you, and other experts in your organisation, know. Talk about your upcoming events and your fundraising experiences. What did, and did not, work?

Sharing information will not only benefit others, but it will build your NFP’s reputation in the NFP community. As you become a trusted resource, others may be more open to collaborating and partnering with you, increasing the amount of positive impact that you and others can create through your operations.

Podcasts are a useful tool to help your nonprofit build its brand and assist its service community. Nearly every nonprofit can use some extra assistance in meeting goals such as fundraising targets and recruitment needs – so why not reap the benefits that podcasting can bring to your NFP?