There are plenty of options for NFP organisations wanting to implement a “Constituent Relationship Management” system, and the possibilities can be daunting. CRM software can make a world of difference to how much support your organisation receives, as, when well-chosen and run, it can optimise your contact with all donors, volunteers, board members and others involved in the financing and running of your NFP.

Technology has come along in leaps and bounds in recent years, and organisations who are keeping up with the advancements in CRM systems are finding they are able to efficiently contact more supporters than ever before, while not using anywhere near the administrative hours they used to for the task.

It is more or less essential that CRM these days be “cloud-based” meaning available to any staff member with an internet connection, whether or not they are in the office. Web based software will update and remain efficient, and it is wise to give preference to a system that links smoothly with your organisation’s website, and is available on mobile devices.

When selecting a CRM system, it is necessary to consider which functions your organisation will benefit from most, as different systems have different specialities. Do you need to manage a large quantity of donations and many events? Do you do a lot of marketing by direct email? Do you focus on a specific, established support base, or are you looking for continual growth of your community? Depending on these questions, your CRM needs will differ. Having a good look at the features available, the processes made possible, and the strategy support offered by different software will help show you make the right decision.

Be sure to choose a system that allows for the growth you expect or hope for, and of course one that matches the budget of your organisation. After a good choice is made and the software is put to work, your NFP will never look back!