How to find out whether someone works in the NFP sector? Elementary – for the regular person, the holidays in the calendar are simply days off work; for the not-for-profit minded, those days are just another opportunity for an exciting, fun fundraiser. And, with Christmas, one of the best seasons for charity behind us, the next big date in the calendar is Easter. Do you have something already planned? If not, this post will offer some ideas.

Easter Tip #1 – Organise family events

Easter is a great fundraising opportunity as you can organise a family day with good food and many games. If the fundraising NFP is a school or a club, a family event would be really successful as you could get all pupils or club members to bring their family and turn the day into one big holiday activity for everyone. There could be a participation fee, the children could craft thematic items to sell for charity and, of course, food stalls are a must! Of course, coloured eggs and chocolate would be the most popular product, but many other things could be included to suit everyone’s taste.

Easter Tip #2 – Get the Timing Right

When it comes to planning an Easter event, you don’t want it to be on the day itself. Many families will prefer to spend the day at home, having traditional lunches/dinners, observing rituals and meeting relatives and friends. After Easter is not a good option as well, as you would be better off using the pre-Easter excitement and atmosphere. Your best option is the weekend before, when people are already in the mood for celebrations, but the actual holiday is still some time away. Moreover, people will need certain things for the following week, like Easter cards, decorative eggs, chocolate etc., so you could have a charity market or sale, where everyone can find something useful.

Easter Tip #3 – Great Marketing is Everything

Once you have the details for your event, as well as all the activities that will take place, make sure you publicise it as much as possible. Post on your website, on social media and everywhere on the Internet you consider relevant. Tell all pupils or club members, supporters, volunteers and others involved with the organisation and ask them to spread the word. Also, make sure you ask your local newspapers, magazines and news websites to help advertise the campaign – they would probably agree to do so as it is for a good cause, and you will be able to reach more people that way.

Easter Tip #4 – Plan Activities for All Ages

As you are organising an Easter event, it wouldn’t be hard to entertain everyone – there are so many games and activities available that this wouldn’t be a problem. It is crucial, however, to plan for every age group – you don’t want bored parents urging their kids to finish an activity sooner so they could go home, and, what’s worse, you certainly don’t want unhappy children losing interest soon after arrival. Have a look on the Internet and choose appropriate activities, egg-related games, stalls and events that would keep everyone happy and occupied.

The good news is, you still have lots of time before Easter, so plan everything carefully. If you start now and do the marketing right, your event could turn into a great success, bring in funds straight into your organisation’s account, as well as some new volunteers and supporters to help with future fundraising campaigns. If you have some good Easter ideas, please share them in the comments section below!