When was the last time you read you Facebook page from a totally objective point of view? Or from the view of current or potential clients or members of your organisation?  What does it say about your organisation and is it an accurate reflection?

A well planned Facebook strategy should accurately reflect the message you are trying to convey and not raise any negative issues. But if poorly managed, then it can result in an adverse and negative image of your organisation.

As such, it is imperative you are clear about the type of information and the message you are communicating about your organisation.  Let’s take the sporting club as an example.  If you want to focus on the healthy participation of all ages in friendly well managed sporting events then include details about upcoming activities, how people can participate and the health benefits.  As such, you may then have pictures and videos from events that accurately showcases your club.  What you don’t want to include are messages that are not directly relevant or related to the objectives of the organisation.  For example, this might include political comments, personal discussions, in appropriate jokes or language.

Therefore, set some basic guidelines that ensure all messages are appropriate and convey the intended message, inappropriate posts are deleted, only certain people from the organisation can make posts and that they will be of interest to the people who your are trying to target and engage with.

As such, have an objective look at your Facebook and what are your impressions?  If you need to make the changes to ensure the right message is being conveyed.