If a not for profit is failing to raise the funds it requires, the people at the centre of operations, who are most frustrated by the lack, might not always be able to see what can be done. There are a few common problems not for profits face in trying to win financial gains and boost operations. An article in Social Velocity recently tackled this topic and here are their findings.

Importantly, organisations must be prepared to invest in making money in order to see a positive cash flow. This might mean hiring someone with qualifications and experience in finances and fundraising or someone who is comfortable using modern technology in order to raise money faster. It might seem like a drain on the budget at first, but the right staff can make all the difference. At the same time, if your organisation’s finances are overseen by just one person, perhaps putting other on the job too will help. More heads can be better than one at seeing where there is more fundraising potential, or where spending can be curbed.

Not for profits should endeavour to pave their own way when it comes to fundraising. Take a good look at who your supporters are and what motivates them to contribute. If you are matching fundraising activities well to your support network, results should follow. Copying methods that have been successful for other organisations might not pay off.

Another way to pad the bottom line is to look closely at which programs are the most profitable. Not for profits might find some programs are using too many resources, and others that are bringing in a profit. It is possible to extend the profitable ones? Can you bear to shut the money-drains down, even temporarily?

Finally, be sure that your organisation is constantly promoting and trying to muster more support. As an “insider”, what your organisation is there for is clear to you. Make sure the word is getting out to others too. If you are communicating clearly what your organisation is achieving, supporters should surface, and funds should follow.