social mediaSocial Media is no longer an “if we have time” option for charities.  It is a crucial way to not only stay in touch with patrons, but to raise awareness and ongoing funding for the charity. In a busy world, charities need to be front and centre where their patrons are online and that place is on social media.  If you are visible where your patrons are online, then the awareness of your charity increases exponentially.

Being visible doesn’t mean you have to try to cover all the social media platforms such as Facebook, Twitter, Instagram, Pinterest, Periscope etc., but it does mean you need to research where your patrons are and focus on raising your profile on that platform.

Spending some time on setting up your social media strategy and planning out the steps that need to be taken, can alleviate the stress associated with one person having to handle everything and ensures you are consistently active on social media not spasmodically active.  Consistency is what brings results.

Whether your charity already has someone experienced in digital marketing or you are starting from scratch and needing to master the steps involved, there is a fantastic new tool that has been created specifically to help charities to negotiate and master the process of social media.  The Charity Social Media Toolkit is a free and valuable toolkit that brings together all the vital points and strategies you need to focus on to ensure your charity is well represented on social media.

The toolkit covers topics such as:

  • Your social media strategy – How to plan your social media strategy? Which platform do you use? How often do you post? What do you post?
  • Putting social into action – Now you have a plan how do you go about implementing it?  What makes good content?  How to engage your audience and create conversations to build support.
  • How to grow your social network – It’s not just about posting on social media, it’s about finding the right people to target with your social media campaign so that you are leveraging the exposure for your charity.
  • How to campaign and fundraise with social – Raising awareness is one aspect of social media for charities but raising funds is equally as important.  Read case studies, find out how to leverage and who to target for the most fundraising impact.
  • Social media style and consistency – Consistency is key in raising awareness for your charity. Branding, logos, style of voice all play a part in keeping your message consistent.
  • Social analytics and advertising – Test and measure – it is vital for the long term success of your social media campaigns that you test and measure the responses to your campaigns.
  • Employee social media advocacy – Your employees are not only your most passionate supporters they are also a large part of your social media success when you involve them in your social media strategy.
  • The future of social media for non-profits – What is ahead for non-profits and how to stay ahead of the game.

The Charity Social Media Toolkit is an invaluable tool in moving your charity forward in the digital world and giving your team the skills needed to make your social media strategy a success.