As an NFP, one of your primary goals is to raise sponsorship money. Fundraising is never easy, but there are some tips which can help your cause marketing efforts extend its reach to a large number of for-profits, sponsors and individuals.

Entice them

If you want to raise more money for your NFP or attract more corporate sponsors, the best way is to tell your story. Attract them with your images and plans; demonstrate what you have done in the past and what you intend to do in the future.

Lead with why

Change the formula. Don’t sell it to them but tell them. Share your ‘why’ rather than your ‘what’ to make a real difference. Your specific ‘why’ will engage partners and donors and increase your fundraising success rate.

Choose donors wisely

You may be surprised that those who are likely to give are found within your current pool of business. While reaching out to a new audience is good, connecting with those you presently do business with will reap plenty of financial rewards. Random prospects can often be a time waster. There may also be possibilities to convert your current donors to give more lucratively.

Be Confident

Fundraising can be difficult, but as long as you tell your story with conviction, then you should be okay. Stand your ground and believe in your story. Confidence, and subsequently, passion are two great qualities to have and will increase those dollars coming through the door. Sincerity really does sell.

Present it spectacularly

Create an event surrounding your sponsorship goals and present it to your prospects. A telephone call or an email will work, but going the extra mile and showcasing what your charity does will expand your fundraising reach. A business event will ultimately give you access to a larger group of individuals.

Partner with well-known businesses

Have you thought about collaborating with another business or multiple businesses to make more of a difference? With more individuals telling your story, the reach can be greater. Many companies are proud of their philanthropic endeavours, so this is a win-win for all involved.

Use multiple strategies

It is wise never to put all of your eggs in one basket. Use various strategies such as donation boxes and event fundraisers to market your fundraiser. Don’t discount any idea until you have thought it through and investigated it for its benefits.

Go mobile

As with anything business related, much of the future in fundraising lies in the ability to give via mobile efforts. Make sure that your business is set up to receive mobile donations, taking the extra time to engage with those who are online through newsletters and social media updates.