Marketers, beware! Until recently, everyone was trying to target Generation Y and get them buy products and services designed to match their preferences, tastes and habits. However, it appears that the pulling power is changing owners and the new ones are Generation Z. If you would like to be popular with them, you will need to find a way to connect – and that’s what this post will try to help you with.

Who are Generation Z?

Generation Z are the people born after Generation Y – that is, between the mid-1990s and today, although no exact range of birth dates has been agreed on so far.  Gen Z are all about creativity and technology – they have been surrounded by tablets and mobile phones since the very beginning and it is now an indispensable part of their life. It is only natural, therefore, that they use the newest technology to create art and music, to improve and develop themselves, to communicate and organise various matters. Gen Z are not rebels – they are conformists, but also extremely progressive, socially conscious and thinking out of the box.

What do they like and prefer?

Generation Z read their books on Kindles and phones, download their music (or listen it online directly in YouTube), watch their films in Netflix. They don’t play outside as much as they used to – instead, they compete with their friends online, using consoles or fast computers. With them, mobile-friendly is a must and being introverted is a typical feature. If you want to attract their attention, you will need to be original and creative, to use all the advantages of modern technology, to have a fresh brand and, most importantly, to spend some time testing your product and making sure it is exactly what a member of Gen Z would want. Connecting with them won’t be easy – especially if you are part of the Generations X and Y, but it is not impossible – others have done it successfully.

How to find out more about them?

The importance of Gen Z was realised only recently, so there is a lot to be done in terms of research and analysis. However, there is an amazing resource that can give you a head start – Wake Up: A Strategic Report on Generation Z. The Report answers a lot of important questions, including:

It appears that Generation Z are the near future of marketing strategists around the world. As you can see, everything about them is totally different in comparison to their predecessors – Generation Y. They have one thing in common, though – if you don’t target them properly, they won’t pay any attention to you, so make sure you check out the report above. Good luck connecting with Gen Z!