One way to broaden support for your nonprofit’s mission is to use messages that connect with potential donors, volunteers and other supporters on an emotional level. You can do this effectively by using images in your storytelling to visibly show others just how their support impacts your NFP’s ability to serve others in the community.

While photos, infographics, and other static images can help you to visibly demonstrate this impact, short videos can allow you to both show, and tell, your non-profit’s story in a meaningful way that instantly appeals to and resonates with others.

The following tips can help you to create videos that will broaden the reach of your NFP’s messaging and storytelling.

Put Service Recipients and Volunteers in the Spotlight

What better way to show others just how important their support is than by allowing the volunteers and those who are directly assisted by your nonprofit, to tell the story of the good work that you do? Let volunteers, staff, and board members talk on camera about how your nonprofit’s mission is making a difference in the world, and enable service recipients to demonstrate how your NFP has made a difference in their lives.

Showcase Your Work

For most non-profits, something is always “going on” that relates to your NFP’s mission. Don’t forget to shoot behind the scenes footage of your nonprofit in action, and let the work that you do speak for itself!

Keep Everyone Updated and In the Loop with Footage of Special Events

Special events such as awards ceremonies, tributes, and presentations, as well as actual fundraisers such as charity auctions, balls and galas are all a great time to take footage. Just be certain to share these videos so that you can help others who may have missed an event stay up-to-date on the latest happenings, as well as generate interest in others and encourage them to donate, volunteer or support your nonprofit in some other way.

Additional Tips to Make Your Non-Profit’s Videos More Successful

Keep messages on target, and make certain that you keep your audience, and the story that you want to tell, in focus as you piece together raw footage and candid shots. Concentrate on telling your best stories, from different perspectives and viewpoints, and use your best people as your organisation’s spokespersons.

Keep the video length relatively short to keep viewers interested. Use buttons to make it easy for supporters to share your nonprofit’s videos on their own social media accounts so that you reach others outside of your immediate target audience.

Rather than going to the expense of contracting with larger production companies, consider hiring millennial filmmakers to help you create videos on a smaller budget that may have greater appeal to a younger demographic.

Short, targeted videos are a great way to increase interest in your nonprofit’s mission. The growing field of independent filmmakers means that there are a number of talented individuals available who can create captivating videos within the budget constraints of many small to mid-sized nonprofits.