Many campaigns run by not for profits for raising funds, or even awareness, are squarely focussed on what the benefits are. Humanity in the campaigns is about the people who are the recipients of the funds and support. They are the images presented, and the overcoming adversity stories told.

This is a great way to market your NFP, as is telling the story of the founder or perhaps board members of the organisation.

These guys are your superheroes.

You’ll find amongst these people some who have been with you from the start, and have supported you in a number of ways. Perhaps you can share their story; what inspired them about you in the first place, and why they chose to continue.

Many are unlikely to want to be in the spotlight, but there is no reason you can’t involve them in some way. Asking them the above question, anyway, will help to give you a great deal of insight into how your NFP is communicating with those you are trying to connect with.

It is the perfect outsider’s perspective that can shine a light on what you’re doing well in terms of campaigns, and where you may need to put in some work.

Involving them in coming up with ideas for fundraising activities or other awareness raising campaigns is also a valuable step for your NFP. Being passionate about your cause, but removed from the day to day workings of it allows them some free thinking and the opportunity to come up with something amazing.

Including them in the organisation that they have been supporting also gives back to them; they feel appreciated, valued, and important. What better way to get someone moving from advocate to superhero promotor for your organisation?