Last week we talked about the power of video to tell your story for you, to build connection and really touch the hearts of the viewers – your potential donors.

Today we found the perfect example to illustrate that message so please take a couple of minutes to watch these videos from Edgar’s Mission. Edgar’s Mission is a not for profit sanctuary for rescued farmed animals that seeks to create a humane and just world for humans and non-humans. One of the sources of funding it relies on is animal sponsorship through their best buddy program. How do people choose a best buddy?  They learn about each animal’s story and that builds the desire to help save them.

Just watch these videos and you will understand how telling a story makes an impact, and why these clips work for the Mission. Take what you learn here and apply it to help your own NFP.

Here’s a happy clip of happy animals in their happy place. It’s an excellent way to introduce yourself and what you do.  But now, let’s really get to the heart of things. Meet little Lemonade…

How do you feel after watching that clip?

How do you think animal lovers, your target donors, might feel?  Video works.  Give it a go.